Nova Ukraine is a non-profit organization dedicated to strengthening civil society in Ukraine. Due to the recent war in Ukraine, the organization is expanding their operation and redesigning their online presence to be more user-friendly and reach more people than ever. My responsibilities as a visual designer are to create engaging and intuitive designs for their website and social media accounts, print materials, and fundraising products.

Website Redesign

In order to modernize Nova Ukraine’s official website, we changed the color palette and typography to be more minimal and easy to read. For the color palette, we scaled back the existing palette in order to reduce unnecessary visual clutter on the page. We also chose colors that include and build off of the colors in the Ukraine flag to fit the focus of the organization. I chose Assistant as the primary font because of its minimal, compact appearance. Archivo Black was used for the headers in order to contrast and balance the primary font on the pages. Both fonts were chosen because they emulate and compliment the organization’s logo font.

Product Designs

To build an additional fundraising source, I was tasked with designing products to be sold in Nova Ukraine’s online store. Consisting of entirely original designs or designs incorporating the Nova Ukraine logo, I created products with the additional purpose of spreading awareness and providing easy access to Nova Ukraine’s resources and donation options.

Donor Postcard Designs

Nova Ukraine needed designs for postcards so that they could show their thanks to donors. I designed the postcards with the colors and styling of Nova Ukraine’s brand, but with the more modern appearance that the organization is moving towards. The yellow and blue color palette, Assistant font, and use of the hero image from the main Nova Ukraine website were all used to make the postcard immediately recognizable to those familiar with Nova Ukraine and keep the brand consistent across all printed materials.

Spending/Donations Meter Designs

I designed spending/donations meters to keep current and prospective donors up to date on the donations, as well as the allocation of donation funds, at Nova Ukraine. To give the website developers options, I created a few versions with variations in the visual complexity. This meter will be featured on the Nova Ukraine homepage so that visitors to the website can easily stay updated on the current donation and spending amounts