Pegasus Hotel

Designed a new brand identity for the Pegasus Hotel with a more modern style and color palette, while adhering to their existing aesthetic as to be easily recognizable. This project was an assignment for my Visual Design for Digital Media class at UCSC. We were tasked with creating a brand identity that evoked the upscale, modern impression that the Pegasus Hotel would strive for in their branding.

Programs: Adobe Illustrator

Brand Identity